About
I am a multi-disciplinary designer based in Auckland with over 10 years of industry experience. Highly skilled and adaptable, I have worked across a diverse range of design disciplines, from branding and packaging to digital and print design. My ability to think both creatively and strategically allows me to bring fresh, engaging solutions to every project. Whether working with startups or established brands, I am passionate about crafting visually compelling designs that not only look great but also communicate effectively and drive results.
My passion lies in helping brands grow by telling their unique stories through thoughtful, strategic design. I believe that strong ideas drive strong design, and I thrive on the creative process of blending craftsmanship with innovative thinking. Every project is an opportunity to create something meaningful—design that captures attention, evokes emotion, and fosters a strong connection between brands and their audiences. Clear communication and compelling storytelling are at the core of my approach, ensuring that each design resonates with its intended audience and delivers real impact.
Throughout my career in various design studios, I have gained extensive experience overseeing large-scale projects from concept to completion. I have successfully managed high-profile client accounts, collaborated with diverse creative professionals, and presented work with confidence and clarity. My ability to adapt to different industries and client needs has strengthened my problem-solving skills, allowing me to develop design solutions that are both aesthetically refined and strategically effective. I take pride in my attention to detail and my commitment to delivering high-quality work that exceeds expectations.
EXPERIENCE
Freelance Graphic Designer
January 2025 - Present
I have been working as a freelance designer, managing my own clients, while also contracting for various studios I have collaborated with in the past.
The War Room - Senior Designer
February 2023 - March 2024 (Left to take maternity leave)
I have successfully worked remotely on a diverse range of large-scale projects, including those for notable brands such as De’Longhi, Kenwood, and Repromed.
Onfire Design - Intermediate/Senior Designer
March 2020 - March 2021 (Left to take maternity leave)
During my time at Onfire Design, I further expanded my skill set by working on prominent FMCG brands such as Hubbards, Dairy Works, and Tasti. My work included high-level packaging design and brand rollout. I collaborated closely with Creative Director Matt Grantham in our fast-paced studio environment to deliver a diverse range of projects and had the opportunity to lead several exciting new brand identity campaigns.
Saturday Creative - Intermediate/Senior Designer
August 2019 - March 2020
At Saturday, I transitioned into a more senior designer role within the studio, where I took full creative lead on a diverse range of projects. Working within a small creative team allowed me to take ownership of projects from start to finish, while also mentoring junior designers as an art director on several initiatives. This role further advanced my presentation skills
and provided me with more opportunities in a client-facing capacity.
Freelance Graphic Designer
June 2019 - August 2019
I’ve had the opportunity to work as a freelancer at several renowned design studios, including Dave Clark Design, Rainger & Rolfe, Republik, and Bob’s Your Uncle. As a versatile freelancer, my diverse skill set enabled me to seamlessly integrate into various studio environments, adapting to different workflows and project needs with confidence.
UnsworthShepherd - Intermediate Designer
2014 - 2019
At UnsworthShepherd, I deepened my passion for developing brands, working from initial concept through to full implementation. In addition to my expertise in branding, retouching, and digital media, I played a key role in delivering high-level brand strategies and campaign ideas. Being part of a small team allowed me to work directly across a wide variety of projects, ensuring consistency across all touchpoints.
Origami Brand Ltd - Junior/Intermediate Designer
2009 - 2013
An integral part of young Origami creative team, I was able to cut my teeth across a multitude of large scale brands including; Vodafone Qatar, Fonterra, Les Mills, Lumley, and Next Window.
EDUCATION
Natcoll - Diploma in Computer Graphic Design
2008 - 2009
Waikato Institute of Technology - Bachelor Degree of Media Arts - Visual Arts
2005 - 2007
